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Salesforce vs Microsoft Dynamics: Who Wins in the Comparison

Updated: May 7th, 2025 by Ivan Farafonov

Salesforce vs Dynamics is an eternal battle. These two powerful and reputable CRMs have almost similar functionality, are priced around the same budget, and have equally many fans. Just look at the latest data:

According to the reports, Salesforce holds a dominant market share of 21.7%, making it the world’s leading CRM solution provider. In the first half of fiscal 2025, the company earned $18.46 billion!

On the other hand, Microsoft Dynamics is also impressive. The company’s market is projected to be valued at USD 13,711.2 million in 2025 and is expected to reach USD 42,206.4 million by 2035. During the forecast period, the demand for solutions is expected to grow at a CAGR of 11.9%. These figures speak for themselves about the popularity and demand for both СRMs.

However, how to choose the system that will meet your needs in terms of functionality, budget, and other criteria still remains a question. We have conducted a comprehensive Dynamics vs Salesforce comparison and are ready to share the results.

Key About Microsoft Dynamics CRM

Let’s start our review with Microsoft Dynamics 365. This comprehensive business management solution combines CRM (customer relationship management) and ERP (enterprise resource planning) features. The platform is focused on medium and large companies. However, due to its modular structure, it can be adapted for small startups. Dynamics supports a wide range of industries, including:

In addition to the basic features, the system offers extensive integration with other products, including Outlook, Excel, Teams, and Power BI. This allows you to create an ecosystem for collaboration, where all the tools and materials are at your fingertips. Modern modules work in the cloud, which makes the software flexible and easy to use. Thus, users can access real-time data from any device and work on tasks together. However, it is worth noting that some legacy solutions still remain on-premises.

Among Microsoft Dynamics 365’s main advantages are deep customization to the company’s specifics, powerful AI analytics, a high level of security, and a large partner network. Dynamics 365 is well-suited for companies that already use Microsoft products and need centralized management in a single environment.

The system is quite popular, so there is no problem with finding a reliable specialist to work with it. If you need help with D365 implementation or customization, you can hire a Dynamics CRM consultant or cooperate with a full-fledged Microsoft Dynamics development company. This way, you get professional assistance in any aspect of working with the software.

Briefly about Salesforce

Let’s move on to Salesforce. It is a leading cloud-based CRM platform that specializes in sales, marketing, customer service, and business intelligence automation. It was founded in 1999 and was the first CRM system to run entirely in the cloud. Thanks to cloud localization, Salesforce is easily scalable and suitable for companies of all sizes, from startups to large corporations. The system meets the needs of any sector, and is most often used in:

The platform allows you to customize your solutions with extensive development features on your own Salesforce Platform cloud infrastructure. You can also integrate the system with external services.

Among the main advantages of the software are an intuitive interface, a large ecosystem of applications in the AppExchange, powerful tools for working with large amounts of customer data, regular updates, and a strong user community. Salesforce is the best choice for companies that are looking to work with a flexible CRM system and custom applications that are fully adapted to their needs.

Microsoft Dynamics vs Salesforce Comparison

The main difference between Salesforce vs Microsoft Dynamics is the approach to building an ecosystem. The fact is that Dynamics 365 combines CRM and ERP capabilities in a single platform, while Salesforce specializes exclusively in CRM, with the ability to expand functionality through third-party applications and in-house development. This means that Dynamics is suitable for companies looking for a single system to manage both customer relationships and finance, logistics, and internal processes. Salesforce is focused on deep automation of sales, marketing, and customer service.

Let’s look at the key differences between Microsoft CRM and Salesforce in the CRM comparison table below.

Category	Microsoft Dynamics 365	Salesforce
Core Focus	All-in-one business solution (CRM + ERP)	Comprehensive CRM platform (Sales, Marketing, Customer Service)
Hosting Options	Cloud, On-premise, Partner-hosted	Cloud-only
Target Company Size	Mid-sized to large enterprises; also scalable for small businesses	Suitable for businesses of all sizes
Industry Coverage	Versatile: finance, manufacturing, government, education, healthcare, etc.	Broad range: sales, telecom, insurance, nonprofits, healthcare
Integrations	Deep integration with Microsoft 365, Teams, Outlook, Excel, Power Platform	Extensive integrations via AppExchange (2,600+ apps)
AI Capabilities	Copilot AI, Power BI, embedded insights	Einstein AI for prediction, automation, recommendations
Ease of Use	3.9 / 5 average rating	4.1 / 5 average rating
Customer Support	Microsoft community, technical support with subscription	Basic + Premier Support (20–30% extra); self-service portal, online training
Unique Strengths	ERP capability, full Microsoft integration, flexible hosting options	AppExchange ecosystem, advanced CRM features, cloud-native architecture, strong AI

Microsoft Dynamics CRM vs Salesforce Features

In terms of functionality, both platforms offer powerful tools for managing various aspects of business. However, Microsoft Dynamics 365 is focused on integration with internal business processes. Microsoft Dynamics CRM features and benefits include customization of analytical dashboards, data processing through Power BI, and work with many languages and currencies. And all this in a single environment! The platform also allows you to create customized applications through the Power Platform.

Hire Microsoft Dynamics CRM developers if you need professional customization of the Dynamics ecosystem. Experts will help you set up integrations and create convenient tools for you.

Salesforce, on the other hand, has a large-scale ecosystem of applications through the AppExchange. It has more advanced tools for handling customer scenarios, sales prediction using AI, and provides more out-of-the-box solutions for specific areas.

Feature	Microsoft Dynamics 365	Salesforce
CRM (Customer Relationship Management)	✅	✅
ERP (Enterprise Resource Planning)	✅	❌
Cloud Deployment	✅	✅
On-premise Deployment	✅	❌
App Marketplace	🔺 (via AppSource)	✅ (AppExchange)
Sales Automation	✅	✅
Marketing Automation	✅	✅
Customer Service Tools	✅	✅
AI / Machine Learning	✅ (Copilot, Power BI)	✅ (Einstein AI)
Mobile App	✅	✅
High Customization Flexibility	✅	✅
Built-in Analytics	✅	✅
Industry-specific Solutions	✅	✅
Multi-language & Multi-currency Support	✅	✅
Training Resources & Documentation	✅	✅
Community Support	✅	✅

Request our consultation to assess Salesforce CRM vs Microsoft Dynamics and select the most relevant system!

Salesforce vs Dynamics 365 Pricing

The systems differ in their pricing policy. Dynamics 365 offers a modular pricing model where each application (Sales, Customer Service, Finance, etc.) is licensed separately. It allows you to choose the features you need and pay only for them.

As for Salesforce pricing, the company uses a tiered subscription model, where the price depends on the plan you choose (Starter, Pro, Enterprise, Unlimited) and additional features. In addition, some modules have a separate pricing structure.

Category	Microsoft Dynamics 365	Salesforce
Sales (CRM)	Sales Professional – $65/user/month Sales Enterprise Edition – $105/user/month Sales Premium – $150/user/month	Starter Suite – $25/user/month Professional – $80/user/month Enterprise – $165/user/month Unlimited – $330/user/month Einstein 1 Sales – $500/user/month
Customer Service	Customer Service Professional – $50/user/month Customer Service Enterprise – $105/user/month Customer Service Premium – $195/user/month	Included in Sales Cloud (depends on tier) or via Service Cloud starting at $25/user/month
Marketing	Dynamics 365 Marketing – starts at $1,500/month for up to 10,000 contacts	Marketing Cloud – starts around $1,250/month, varies by edition and contact volume
ERP (Finance & Supply)	Finance – $180/user/month Supply Chain Management – $180/user/month	–
All-in-One Access	Dynamics 365 Plan with multiple apps – $210–$300+/user/month, depending on modules used	No all-in-one license
AI Features	Microsoft Copilot AI is included in select licenses or as an add-on	Einstein AI is included only in upper-tier plans or as an Einstein 1 add-on
Billing Model	Per user, per month – billed annually	Per user, per month – billed annually
Free Trial	Yes – up to 30 days	Yes – up to 30 days

Microsoft Dynamics 365 vs Salesforce Pros and Cons

The main advantage of Salesforce is its high level of customization. The platform is ideal for companies that want to adapt CRM to their business processes. However, users call it a high cost, especially for medium-sized businesses or those who need advanced features. For example, Einstein AI or advanced automation is available only in expensive plans.

Speaking of Dynamics 365, the key feature is that it covers all processes and allows you to replace other programs. You get deep integration with Microsoft products, so you can easily create a single digital ecosystem where all services work in harmony. However, the system may seem less intuitive to new users, especially without previous experience with Microsoft products.

Microsoft Dynamics CRM

Pros	Cons
Low CRM costs and a flexible licensing model make it a cost-effective CRM that is accessible for small and medium enterprises.	Dynamics 365 for Sales offers limited marketing automation capabilities and lacks a full-blown, purpose-built marketing model.
D365 comes with a native LinkedIn integration, which makes it easier for your CRM to identify leads on the platform and build a personalized Relationship Sales platform.	D365 is still very new, having only been released in late 2016. Although it is growing in popularity, some businesses are still wary of investing in such a green product.
Service Level Agreement commits up to 99.9% uptime, translating to fewer disruptions.

Salesforce CRM

Pros	Cons
Salesforce has one of the biggest catalogs of apps in its AppExchange, which is why it has grown to become the biggest B2B store in the CRM industry. As a result, businesses can squeeze out more benefits from the platform.	While many integrations are pre-packaged, custom integrations can also be necessary. They cause additional complexity and expense, including the need for specialized development, potential maintenance, and troubleshooting. This can lead to higher costs, which should be considered when planning your Salesforce ecosystem.
Unlike CRM solutions that require you to work with a partner to get the right knowledge and training, Salesforce provides a learning platform called Trailhead. It is free and allows users to gain experience with the system.	Salesforce spiking costs and a long string of contractual obligations may outprice some small and medium enterprises.
Unlike the module, Pardot services and Marketing Cloud are designed to plug and play, while eliminating the steep learning curve.	SLA is only available upon request, and you must negotiate to get it. This may give the impression that the company isn’t fully committed to ensuring that the platform works without downtimes.
Salesforce offers a wide range of robust e-commerce facilities that are easily scalable to meet future demands.

Salesforce vs Microsoft Dynamics 365 – Which CRM Solution Should You Choose?

Each system is a good solution for your business that will definitely help it grow. But which is the best? The answer comes down to your specific business needs, company size, and existing CRM system. This information will help you choose Microsoft Dynamics versus Salesforce.

Criteria	Salesforce	Microsoft Dynamics
Specific Business Needs	Ideal for sales-focused businesses with strong needs for customer relationship management and lead tracking	Best for companies needing a comprehensive ERP and CRM solution that integrates well with other products
Size of the Company	It may be too pricey for Startups, as a license for 1 user costs 150$ for basic functions. Moreover, it can be bought in packages only.	Great for small to large enterprises due to its extensive functionality.
Existing CRM Setup	Excellent choice for companies starting fresh with CRM or looking to transition from another CRM. It is also flexible and integrative due to Mulesoft.	Great for organizations already using other products and looking for seamless integration
Customization and Flexibility	Highly customizable in higher-tier packages; lower-tier packages are less flexible	Extensive customization options are available across all tiers
Cost Efficiency	Lower starting cost, ideal for smaller budgets	Higher starting costs, but it offers a comprehensive suite

Final Words on Dynamics 365 CRM vs Salesforce

In conclusion, both systems offer powerful functionality for running your business. Choosing between MS Dynamics vs Salesforce should be guided by your requests, budget, and business needs.

What if your choice is Microsoft Dynamics 365? In this case, we offer Dynamics CRM consulting services. Experts will help implement the system, configure workflows, and launch work without bugs. You can even get Microsoft Dynamics Salesforce integration to try the power of both systems at the same time. Choose now and get a boost to your business!

Let’s choose Dynamics CRM vs Salesforce with our experts!

By Ivan Farafonov

I'm passionate about sharing my extensive experience in Microsoft and Dynamics 365 technologies. Beyond the technical realm, I excel in recruiting and building high-performing teams, ensuring every project is executed with precision and collaboration. As a contributor to HireDynamicsDevelopers, I share my insights on maximizing Dynamics 365’s potential, blending technical expertise with strategic team development. My passion lies in both technology and fostering talented professionals to achieve outstanding results.