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Dynamics 365 Sales Professional vs Enterprise

Updated: June 2nd, 2025 by Ivan Farafonov

Dynamics 365 Sales is one of the powerful modules of the D365 ecosystem, available in several licenses. The most popular are Dynamics 365 Sales Professional and Enterprise, along with the more advanced Premium solution. This approach allows businesses to choose the most relevant option in terms of functionality, workload, budget, and other parameters to get the perfect match. However, the question of how each package differs and which one to select for your company remains open.

In this article, we will compare Sales Professional vs Sales Enterprise in Dynamics 365, explain how they differ from Premium, and review their features and prices.

Dynamics 365 Sales License Types

Let’s start with a brief overview of each option. In general, Dynamics 365 Sales offers several license levels for different needs and company sizes. Accordingly, picking the most relevant package depends on the size of your company, the complexity of your processes, and the volume of work you deal with. Let’s take a look at the features of each of them.

Dynamics 365 Sales Professional License

This is the basic license option for companies with simpler and more linear sales processes. It covers basic CRM functions, so you can easily manage contacts, customer accounts, and potential deals. In addition, you get the ability to create commercial offers, process orders, and invoices. This level is ideal for you if you want to structure your work with customers without delving into complex analytics.

Sales Enterprise License

The Enterprise license includes all the features from the previous package and dives deeper into analytics. The biggest difference is the inclusion of Copilot AI, which allows you to automate tasks and greatly facilitate customer interaction. This solution is for you if your company has a complex sales structure and wants to set up custom workflows.

Sales Premium License

Sales Premium is the most advanced license level, which includes all the features of previous versions but adds powerful predictive analytics and artificial intelligence integration. At this level, the user gets much more than just a CRM system: you will work with an intelligent assistant that analyzes customer behavior, suggests the next steps in the sales process, measures the health of customer relationships, and helps increase the likelihood of a successful deal. Premium is a good fit for companies with highly complex processes.

Dynamics 365 Sales Enterprise vs Professional Comparison

While Premium License remains the choice of large corporations, small and medium-sized businesses often cannot decide between Dynamics Sales Professional and Enterprise. Let’s compare the functionality of these two solutions.

Feature	Dynamics 365 Sales Professional Features	Dynamics 365 Sales Enterprise Features
Core Sales Force Automation	✅	✅
Lead & Opportunity Management	✅	✅
Accounts & Contacts Management	✅	✅
Quotes, Orders, Invoices	✅	✅
Product & Price List Management	✅	✅
Marketing Lists & Campaigns	✅	✅
Forecasting	❌	✅
Sales Goals & Territory Management	❌	✅
Competitor Tracking	❌	✅
Sales Playbooks	❌	✅
Embedded Intelligence	❌	✅
Copilot AI Capabilities	❌	✅
Conversation Intelligence	❌	✅
Custom Entities	Limited (15 max)	Unlimited
Business Process Flows	Limited (5 max)	Limited (5 max)
Custom Queues	Limited (15 max)	Unlimited
Custom Forms	Limited (2 max)	Unlimited
Custom Reports/Dashboards	Limited (5 max)	Unlimited
Power Apps Integration	❌	✅
Customer Voice (Survey Responses)	❌	2,000/month
Deployment Options	Cloud Only	Cloud & On-Premise
Microsoft 365 Integration	✅	✅
Outlook & Teams Integration	✅	✅
Power BI Integration	✅	✅
Mobile App Access	✅	✅
Offline Mobile Access	❌	✅
Dataverse Storage per User	None	250MB DB + 2GB File

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Features You Get in Dynamics Sales Premium

Dynamics 365 Sales Premium is the most powerful and functional license in the Dynamics 365 Sales line. It combines all the capabilities of Sales Enterprise with advanced artificial intelligence tools, deep analytics, and personalized support. Here is a list of unique features you get with the Premium package:

Conversation Intelligence — automatic analysis of customer calls and meetings, including emotional tone, keywords, and communication effectiveness.
Predictive Opportunity Scoring — predicting the likelihood of a successful deal closure based on historical data and machine learning models.
Relationship Analytics — visualization of the depth of customer interaction: who from the team contacts the customer, when and how often, and how active the collaboration is.
Auto Capture + Notes Analysis — the system captures important information from emails, meetings, and calls and automatically adds it to the CRM.
Real-time Sales Accelerator — dynamic prioritization of action lists for each manager based on context, history, and analytics.
Advanced Segmentation & Targeting — the ability to set up targeted campaigns for different types of customers.
AI-based forecasting – analyzes trends, salesperson activity, and external factors to generate more accurate forecasts.
Integration with LinkedIn Sales Navigator — viewing of potential customer profiles and building new contacts directly from CRM.

Sales Enterprise & Sales Professional License Cost

The prices for Microsoft Dynamics 365 Sales may seem a bit high compared to other popular CRM systems on the market. However, they are justified by the set of features that users get. Let’s compare prices with other similar solutions.

For example, Salesforce, one of the most well-known CRM platforms, has rates that start at $25 per user for basic features and reach $100 for more complex solutions. However, at this price point, Salesforce often limits access to more powerful features or requires additional paid integrations to provide full functionality.

In general, the situation with the Sales Enterprise, Sales Premium, and Sales Professional price is as follows.

License Plan	Price	Features
Professional	$65.00 / user per month (billed annually)	$65.00 / user per month (billed annually)
Enterprise	$105.00 / user per month (billed annually)	Advanced automation, analytics, flexible customization, and integration with other systems
Premium	$150.00 / user per month (billed annually)	All Enterprise features + additional customization options and support for complex business processes

Use Cases for Dynamics Sales Licenses

Each of the Microsoft Dynamics 365 Sales license packages is designed for different types of businesses, depending on their functionality and scale requirements. Here is a brief explanation of which license is best to choose depending on the size of your business.

Professional is suitable for small and medium-sized companies that are just starting to automate their sales processes or have a limited budget. This package provides basic automation, allows you to collect and process information about leads and deals, and track customer interactions. For example, for a small startup that sells products through an online store, this set of features is sufficient to automate workflows and focus on business development.
Enterprise, on the other hand, is suitable for medium and large companies with more complex needs. This package provides advanced analytics and allows you to create customized workflows for different departments and teams. If a company has multiple sales departments or operates in different market segments, Enterprise helps optimize business processes across the entire organization.
Finally, Premium is intended for large organizations that require the highest level of customization, support for complex business processes, and full integration with other corporate systems. This package is suitable for global corporations, where each department can work according to its processes.

Thus, the choice between these licenses depends on the size of your business, the complexity of your processes, and your functionality needs.

Final Words

To sum up, when figuring out the most relevant license type for your company, think about the amount of work, goals, and challenges you’re dealing with right now. Also, keep in mind what you expect to happen over the year, since you’re buying a yearly package.

If you need help analyzing your needs, identifying the most suitable Sales license, and implementing Dynamics 365, you are welcome to contact us. Our Sales consultants are knowledgeable about all the intricacies of the module and will help you configure the tools and workflows optimally for your team. Share your challenges with us so we can get started right away!

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By Ivan Farafonov

I'm passionate about sharing my extensive experience in Microsoft and Dynamics 365 technologies. Beyond the technical realm, I excel in recruiting and building high-performing teams, ensuring every project is executed with precision and collaboration. As a contributor to HireDynamicsDevelopers, I share my insights on maximizing Dynamics 365’s potential, blending technical expertise with strategic team development. My passion lies in both technology and fostering talented professionals to achieve outstanding results.